Bachelor Of Business Administration (BBA) is a four-year undergraduate degree program whose popularity has been in recent years. This program is a stepping stone if one wants to advance his career into the corporate world and also aids to step into post-graduation MBA program afterward. This program teaches you the technical and fundamental skills of business and management.

BBA degree program develops the student’s intellectual abilities, managerial skills, and executive personality through a balanced blending of business and general education. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit, or an enterprise. It produces effective, up-to-date, and assertive executives for business and other executives.

Many factors are to be weighed in if you are going to choose the program of your graduate studies. If you are a management aspirant, and interested in business, then BBA is your list of considerations. This degree program lays out the perfect groundwork to start your own business or to work as a product manager in a corporation.

Benefits of BBA degree: 

Below are listed down the benefits of choosing the BBA program:

  • Growth and scope:

 BBA program feeds on growing competition in the world of business. A business requires individuals who can fit in a variety of managerial roles and who are well-equipped with essential managerial skills, which gives them an edge over others. Many companies prefer to recruit BBA graduates right after degree completion so they can train them according to their needs. Any individual with optimized skills and fine knowledge can see himself reaching a higher position, leading his team.

  • Market trend : 

The BBA degree program covers the theoretical and practical aspects of administration and management. Its syllabus is updated according to the latest demands in the business world, keeping in mind the requirements of industry and innovative trends in technology. Due to this appeal of the course, the demand for BBA graduates is always on the rise as management is an important function in businesses that can not be ignored, be it a big or small business.

  • Return on investment : 

An important factor that students ponder upon is the pay scale in jobs after a BBA degree. A BBA graduate can earn a handsome amount of salary, polishing his professional skills up to the mark, and can also be subjected to a fine raise while switching companies. And in terms of degree fees, BBA is offered at quite less cost, if compared to other courses like medicine and engineering, therefore, the return on investment is satisfactory.

  • Exposure: 

BBA is not limited to classroom learning, instead, it provides the students with a variety of opportunities to develop hard and soft skills. The student learns a lot about communicating, decision-making, and managerial skills. BBA curriculum is in resonance with industrial expectations, giving students a chance for exploring sales, operational fields, and marketing.

The students are exposed to various domains and via case presentations, industrial visits, and internships, they are exposed to a professional environment, hence developing a better personality. BBA offers fine networking skills and opportunities, helping you in finding an appropriate job and connecting with like-minded people.

  • Higher education: 

BBA degree program is considered as an extension to “Masters of Business Administration”. Students can pursue a wide range of degrees after BBA, where MBA is the most preferable choice.

BBA Subjects

Following subjects are covered in the BBA degree program:

  • Communication skills
  • Financial accounting
  • Principles of management
  • Technical writing and presentation skills
  • Psychology
  • Micro and macroeconomics
  • Principles of marketing
  • Organizational behavior
  • Human Resource Management
  • Financial Management
  • Entrepreneurship
  • Consumer Behaviour
  • Cost and Management Accounting
  • Supply Chain Management
  • Statistical tools for research
  • Operation Management
  • Quality Management
  • Strategic Management
  • Marketing management
  • Business Ethics
  • Management Information Systems
  • International Business relations
  • Performance Management system
  • Employee relation and description
  • Recruitment and selection
  • Compensation Management
  • Export Marketing and Consumer behavior
  • Advertising
  • International Marketing
  • Services Marketing
  • Digital and E-Marketing
  • Advance corporate finance
  • Public Finance Financial Management
  • Behavioral Finance
  • International Banking

Role and scope : 

BBA degree brings better opportunities as compared to other undergraduate degree programs. You cover many skills and subjects, making you a desired candidate for potential employers. Here are mentioned the career opportunities after BBA degree:

  • Marketing: 

In the presence of the ever-growing field of marketing, BBA graduates can work as marketing executives. You just need to be good at communicating for this. This position has a lot of perks like sales commission. If you are not into fieldwork, you can be a marketing planner. If you do well in market research or as a marketing analyst, you can move up to the position of the marketing manager.

  • Advertising and PR: 

All the businesses need PR management and advertising as these are the thriving sectors in the industry. They work closely with the marketers and align strategies accordingly. Graduates of BBA can find jobs as a customer relationship manager, account manager, public relations personnel, copywriter, and PR writer. Growth opportunities are plenty and payscale is good in advertising and PR firms.

  • Human Resources: 

HR job requires great people skills, and it is one of the most important departments as they ensure the most feasible people for

the company, the employees!

BBA graduates can look to make careers as HR specialists, HR generalists, and HR recruiters. HR is an excellent industry for working in as benefits and salary is good.

  • Banker: 

Job in a bank is quite a stable job, and with a BBA degree, one is eligible to work as a probation officer in a bank. You will need to fit the qualification criteria which is easy and you can clear the interview. Bankers make a good living as it is a well sought-after profession.

  • Entrepreneur: 

In the BBA course, you get knowledge about managing a business, and you can use this to become a productive entrepreneur in your own business. BBA degree prepares you for all the hard work that comes with initiating a business. You are equipped with the knowledge of organizational structure, marketing, and accounting. BBA degree students can even be the source of flourishing their family business.

  • Civil Services:

 BBA students can use a BBA degree as a means for preparing for civil services exams. The knowledge gained in BBA degree can be effectively used to do well in these exams, and after cracking these exams, one can get officer-level jobs with the opportunity to work with enviable benefits in important government departments.

  • Accountancy: 

Jobs in the accounting department are popular for BBA graduates. As a BBA graduate, one can even continue ACCA, or CA degree, and doing so, you can become a high-earning professional in an accountancy firm and after gaining experience, you can even start your own firm.

  • Company secretary: 

This profession is one of the rising professions in the country. A company secretary is in charge of organizational and corporate management. They also look after the important aspects of handling organizational matters smoothly. As a BBA graduate, you can work and make a good living as a company secretary.